{"id":127496,"date":"2020-05-17T16:00:00","date_gmt":"2020-05-17T16:00:00","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/a-i-designs-new-hudson-yards-headquarters-for-equinox\/"},"modified":"2022-11-16T14:51:50","modified_gmt":"2022-11-16T19:51:50","slug":"a-i-designs-new-hudson-yards-headquarters-for-equinox","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/a-i-designs-new-hudson-yards-headquarters-for-equinox\/","title":{"rendered":"A+I Designs New Hudson Yards Headquarters for Equinox"},"content":{"rendered":"<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_1_IMG_7358.jpg\" alt=\"\" caption=\"true\" \/><figcaption>A dedicated lobby features a reception desk that evokes a well-worn river stone, while rows of dynamic point lights create a cloud-like canopy. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<\/p>\n<p>When Equinox opted to locate its new headquarters in Hudson Yards, the company turned to architecture, strategy, and experience design firm <span><a href=\"https:\/\/www.architectureplusinformation.com\/\" target=\"_blank\" rel=\"noopener\">Architecture +Information<\/a><\/span>. The plan? To create a high-performance HQ that would reflect its evolving identity as a premier, luxury lifestyle brand. The workspace is designed to increase creativity and innovation by bringing people together&mdash;featuring open floor plans and interconnected levels with comfortable corners carved out for private conversations and relaxing breaks. The 117,000-square-foot HQ includes space for executive, marketing, design, construction, and operations teams all under one roof&mdash;the same roof that also shelters the brand&rsquo;s largest fitness club and the first Equinox Hotel.<\/p>\n<\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_2_IMG_7624.jpg\" alt=\"\" caption=\"true\" \/><figcaption>A central, metal-and-glass floating staircase leads to the upper level and main boardroom. The Atrium is a three-story aerie that connects the workspaces with the creative hubs on either side, the executive board room above, and a lively social hub, dubbed The Spring, below. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_3.jpg\" alt=\"\" caption=\"true\" \/><figcaption>Spread across four floors, the workspace is arranged to embody the Equinox core themes: movement, nutrition, and regeneration. The floors are linked through clear sightlines, pathways, and a variety of work and meeting areas. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_4_IMG_5149.jpg\" alt=\"\" caption=\"true\" \/><figcaption>The design often riffs on elements that are found in the fitness clubs. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_5_IMG_5269.jpg\" alt=\"\" caption=\"true\" \/><figcaption>A+I partnered with furniture manufacturer <a href=\"https:\/\/innovant.com\/\" target=\"_blank\" rel=\"noopener\">Innovant<\/a> to develop a custom desk system tailored to brand values and aesthetics. The assigned desks are adjustable and encourage motion. They also feature perforated copper screens to allow employees a sense of privacy and easier collaboration. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_6_IMG_8228.jpg\" alt=\"\" caption=\"true\" \/><figcaption>A richly textured corner. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_7_IMG_8443.jpg\" alt=\"\" caption=\"true\" \/><figcaption>A private office. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_8_IMG_8483.jpg\" alt=\"\" caption=\"true\" \/><figcaption>A conference room. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_9_IMG_8517.jpg\" alt=\"\" caption=\"true\" \/><figcaption>Every element contributes to the overall experience, highlighting Equinox brand values. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_10_IMG_8715.jpg\" alt=\"\" caption=\"true\" \/><figcaption>Regen(-eration) Rooms welcome employees to take some time out from their workday. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Architecture-Plus-Information-Equinox_11_IMG_9026.jpg\" alt=\"\" caption=\"true\" \/><figcaption>The Spring is the social hub of the new headquarters, with plush, casual furniture and a caf&eacute;&mdash;all with panoramic views of the Hudson River. Photography &copy; Magda Biernat, courtesy of A+I.<\/figcaption><\/figure>\n<p><strong>Read next: <a href=\"https:\/\/www.interiordesign.net\/articles\/17734-edge-in-hudson-yards-is-designed-for-sky-high-views-indoors-and-out\/\">Edge in Hudson Yards is Designed for Sky-High Views Indoors and Out<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>When Equinox opted to locate its new headquarters in Hudson Yards, the company turned to architecture, strategy, and experience design firm<span>&nbsp;<\/span><\/span><span>A+I<\/span><span><span>&nbsp;<\/span>(Architecture Plus Information). The plan? To create a high-performance HQ that would reflect its evolving identity as a premier, luxury lifestyle brand.<span>&nbsp;<\/span><\/span><\/p>\n","protected":false},"author":3648,"featured_media":151305,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":18025},"tags":[],"id_tax_domain":[14],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"internal_flag":[4220],"class_list":["post-127496","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-workplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A+I Designs New Hudson Yards Headquarters for Equinox - Interior Design<\/title>\n<meta name=\"description\" content=\"When Equinox opted to locate its new headquarters in Hudson Yards, the company turned to architecture, strategy, and experience design firm&nbsp;A+I&nbsp;(Architecture Plus Information). The plan? To create a high-performance HQ that would reflect its evolving identity as a premier, luxury lifestyle brand.&nbsp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interiordesign.net\/projects\/a-i-designs-new-hudson-yards-headquarters-for-equinox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A+I Designs New Hudson Yards Headquarters for Equinox - Interior Design\" \/>\n<meta property=\"og:description\" content=\"When Equinox opted to locate its new headquarters in Hudson Yards, the company turned to architecture, strategy, and experience design firm&nbsp;A+I&nbsp;(Architecture Plus Information). The plan? 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