{"id":251975,"date":"2025-03-27T11:34:21","date_gmt":"2025-03-27T15:34:21","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=canvasflow&#038;p=251975"},"modified":"2025-03-31T18:33:31","modified_gmt":"2025-03-31T22:33:31","slug":"w-hollywood-hotel-transformation-by-rockwell-group","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/w-hollywood-hotel-transformation-by-rockwell-group\/","title":{"rendered":"Rockwell Group Reimagines W Hollywood With Theatricality"},"content":{"rendered":"\n<div class=\"wp-block-sandow-article-header article-header\">\n<figure class=\"wp-block-image size-full is-header\" style=\"object-fit:cover;object-position:52% 86%\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1030\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02.jpg\" alt=\"A living room with a large green rug\" class=\"wp-image-251980\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02.jpg 1500w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02-300x206.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02-1024x703.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02-768x527.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column article-header_meta is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><p class=\"article-date\" aria-label=\"Post Date\">March 27, 2025<\/p>\n\n\n<p class=\"wp-block-sandow-byline byline size-regular\"><span>Words: <\/span><a href=\"\/tag\/edie-cohen-2\">Edie\u00a0Cohen<\/a><\/p>\n\n\n\n<p class=\"wp-block-sandow-byline byline size-regular\"><span>Photography: <\/span><a href=\"\/tag\/michael-kleinberg\">Michael Kleinberg<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column article-header_content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h1 class=\"wp-block-post-title\">Rockwell Group Reimagines W Hollywood With Theatricality<\/h1>\n\n\n<p class=\"size-regular\">Hollywood, the land of dreamers. A magnet for filmmakers, musicians, creatives, moguls, and tourists. The recently renovated W Hollywood hotel at the district\u2019s heart attracts them all while expressing one of the first iterations of&nbsp;Marriott\u2019s evolving luxury brand. Collabo\u00adrating with W since 1998, <a href=\"https:\/\/www.rockwellgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Rockwell<\/a> and team\u2019s latest endeavor encompasses 18,000 square feet of public space and more than 300 guest rooms. Pervasive are residential influences and the rich layering of materiality, texture, and light.<\/p>\n\n\n\n<p class=\"size-regular\">Magic begins at W Hollywood&#8217;s triple-height lobby. Frankly sexy, the cinematic lounge features lush deep-green conversation-pit seating that\u2019s sinuously referential to nearby topography and, overhead, an artful assembly of bronze-mirror oval panels and acrylic rods. Spectacular 35-foot-tall concrete \u201ccurtains,\u201d seemingly as fluid as fabric, bracket the fireplace. Meanwhile, a wall of bifold glass panels connects the lobby and bar to the garden patio.<\/p>\n\n\n\n<p class=\"size-regular\">Guest rooms, an intimate respite from revelry and scenesters, boast bespoke wraparound seating, wallcovering akin to Venetian plaster, and custom lighting. Ever attentive to the theatrical quality of light, Rockwell surrounded windows with a blue-glass box to pick up reflections of the Hollywood Hills.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1030\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02.jpg\" alt=\"A living room with a large green rug\" class=\"wp-image-251980\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02.jpg 1500w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02-300x206.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02-1024x703.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell02-768x527.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"996\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell04.jpg\" alt=\"A view of a patio with a table and chairs\" class=\"wp-image-251982\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell04.jpg 1500w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell04-300x199.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell04-1024x680.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell04-768x510.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"985\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell03.jpg\" alt=\"A bed sitting next to a couch in a room\" class=\"wp-image-251981\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell03.jpg 1500w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell03-300x197.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell03-1024x672.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell03-768x504.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"2251\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell01.jpg\" alt=\"A living room with a large green rug\" class=\"wp-image-251979\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell01.jpg 1500w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell01-200x300.jpg 200w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell01-682x1024.jpg 682w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell01-768x1153.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell01-1024x1536.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/03\/idx250301_100Rockwell01-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group article-header_actions none\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"social-share\"><li><a 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1.043-1.002 2.35-1.492 3.146 1.124.347 2.317.535 3.554.535 6.627 0 12-5.373 12-12 0-6.628-5.373-12-12-12z\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" \/><\/svg><\/a><\/li><li><a href=\"mailto:?body=https%3A%2F%2Finteriordesign.net%2Fprojects%2Fw-hollywood-hotel-transformation-by-rockwell-group%2F&#038;subject=Rockwell+Group+Reimagines+W+Hollywood+With+Theatricality\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M12 12.713l-11.985-9.713h23.97l-11.985 9.713zm0 2.574l-12-9.725v15.438h24v-15.438l-12 9.725z\"\/><\/svg><\/a><\/li><\/ul>\n\n<ul class=\"tag-cloud\"><li><a href=\"https:\/\/interiordesign.net\/tag\/2025-giants\/\" target=\"_blank\" rel=\"nofollow noreferrer\">2025 Giants<\/a><\/li><li><a href=\"https:\/\/interiordesign.net\/tag\/edie-cohen-2\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Edie\u00a0Cohen<\/a><\/li><li><a href=\"https:\/\/interiordesign.net\/tag\/michael-kleinberg\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Michael Kleinberg<\/a><\/li><\/ul><\/div><\/div>\n\n\n<div class=\"post-cards__wrapper is-condensed-default columns-3 single-row\" data-type=\"id_project\" data-amount=\"3\" ><h3 class=\"section-title\">read more <\/h3><ul><li class=\"card__id_project\"><div class=\"post-cards__image\"><a class=\"post-cards__link\" href=\"https:\/\/interiordesign.net\/projects\/tech-office-by-smithgroup-san-diego\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/11\/Smithgroup-hero-1024x487.png\" class=\"attachment-large size-large\" alt=\"person peeking through a colorful mural\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/11\/Smithgroup-hero-1024x487.png 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/11\/Smithgroup-hero-300x143.png 300w, 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throughout Milan\u2014all designed by local talent\u2014provide literal and aesthetic nourishment.<\/p><\/div><\/li><li class=\"sponsored-post ntv-01\"><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore how Rockwell Group transforms W Hollywood into a showstopping spectacle with a rich layering of materiality and texture, and high-quality lighting.<\/p>\n","protected":false},"author":3524,"featured_media":251980,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":0},"tags":[8592,8454,8542],"id_tax_domain":[12,24],"id_tax_product":[],"id_tax_program":[152],"id_issue":[8532],"internal_flag":[],"class_list":["post-251975","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","tag-2025-giants","tag-edie-cohen-2","tag-michael-kleinberg","id_tax_domain-hospitality","id_tax_domain-hotel-hospitality","id_tax_program-giants","id_issue-march-2025"],"acf":[],"yoast_head":"<!-- This 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